AUTOMOTIVE


TIRES FOR CARS, MOTORCYCLES AND BICYCLES


MORE THAN 70 MILLION CAR TIRES PER YEAR

A winter tyre driving on the snow

Pirelli

MANAGING COMPLEXITY

Customer

Founded in Milan in the second half of the nineteenth century, today Pirelli employs about thirty thousand people and is dedicated exclusively to the tire business, as a pure tire company. Its business focus is the consumer market, which today includes not only cars but also motorcycles and bicycles, particularly in the high-value segment. In addition to two factories in Italy – in Settimo Torinese near Turin and Bollate in Milan – there are sixteen other production sites across Europe and Russia, and also in the Americas and Asia where business is expanding. Among the latest openings is a large factory in Mexico – the main flow from this facility will be directed towards the North American market. Pirelli customers can count not only on high-performance products but also on services of the same quality as the products; hence the growing importance of logistics.

Flows and interchanges are multiplying exponentially. Product and market hubs are increasingly intertwined, generating an increasingly complex set of supply routes.

Flavio Colombini, Head of Transport Department
Pirelli

Challenges

  • Satisfying the increasing demand for high quality customer service
  • Managing the complexity of production and distribution, both of which are developing very fast
  • Unifying the methods of information exchange with carriers by using a single tool

Solution

In response to the company's need to manage transportation processes with specific methods to simplify complexity and improve control, Pirelli selected the Ticontract tendering platform. To make the journey between production sites and warehouses, Pirelli uses multiple carriers that are consulted and compared each time. Parameters to be considered include the distances to be covered, journey times, and various modes of transport by land or sea, for the different products and with different schedules. Carriers provide proposals and estimate costs on the basis of these parameters.

The Ticontract platform contains all the information, tracked and shared, relating to all the requested quotations and carrier proposals. Data is therefore always available in a clear and reliable way, always accessible by all members of the operational team.

Results

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BENCHMARK

More informed negotiation thanks to the information provided by Tim Consult

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ADVANCED COMMUNICATION

Align and share information with a single tool

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QUALITY

Identification of carriers able to offer the type of service required by each type of customer

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PROCESS SIMPLIFICATION

More transparent, faster and less expensive carrier selection process