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Leader in the beverage industry

Standardization of flows and processes


A long-established branded beverage company with a portfolio of over 50 premium and super premium brands – spirits, wines and soft drinks – marketed and distributed in over 190 countries worldwide. The group employs over 4,000 people.

The solution reduces transport costs and waiting times. We can quickly and easily track and analyze data to measure performance.  Project payback was achieved in just 8 months. 

Logistics Manager


  • High transportation costs
  • Warehouse flows and processes lacked standardization
  • Suboptimal management and control of transportation
  • Coordination difficulties between logistics team, carriers and warehouses
  • Long unloading/loading waiting times
  • Low visibility of transportation status during shipments


After 4 months of project definition, the customer selected a suite of Transporeon products, fully integrated with the existing SAP environment.

  • Day-by-day ‘online auction’ assignment (best price-performance ratio)
  • Fully automated assignment (predefined, contract-based criteria)
  • Time slot management to specify truck time slots, booked on an electronic schedule
  • Reporting


time savings

Waiting times at loading bays cut from 3-4 hours to just 1 hour on average

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control & coordination

Logistics team now in control; better collaboration and coordination between all parties; proof of delivery; high acceptance among carriers

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costs savings

Substantial overall reduction in transportation costs

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resource optimization

Improved warehouse productivity; established a carrier database with KPIs