Retail company GDA was founded in the 1950s as a wholesale distributor. Thirty years later, the first cash & carry companies were established and the company's retail store segment was developed.
Today, GDA Spa is present in 7 regions of Italy with 100 points of sale under the Futura, Pick Up and Conviene retail brands. Additionally, GDA operates 14 Talento cash & carry stores focused on the B2B and Ho.re.ca segments.
Since 2000, the company has centralized its storage, handling and transport operations at the Polla (Salerno) Distribution Center, which covers an area of 143,000 square meters. With a focus on continuous process improvement and technological innovation, GDA has made the logistics center in Polla a reference point for all of Southern Italy.
Thanks to automatic status updates, we have eliminated the margin of error and current KPI measurement is based only on reliable and aligned data.”
Franco di Corcia, Head of Logistics
To meet the challenge, GDA has chosen the Mercareon platform with the additional implementation of the Delivery Status Exchange feature.
The time slot management system optimizes inbound flows, reduces vehicle waiting times and allows better management of internal resources and activities, increasing the efficiency of suppliers and carriers.
The new Delivery Status Exchange feature allows even greater optimization thanks to automatic updates of the "start unloading" and "departure vehicle" statuses read in RadioFrequency RF, which communicates the data in real time from GDA's WMS to the Mercareon platform. GDA can reopen, update and modify the data if the truck should, for some reason, return to the distribution center.
UNLOADING AREA OPTIMISATION
Unloading activities are planned in advance, resulting in better organization of work by the staff at the unloading docks.
CONTROL TOWER REPORTING
With the implementation of Delivery Status Exchange, constantly updated dynamic data is obtained to measure KPIs, monitor service levels and provide feedback to suppliers.
REDUCED WAITING TIMES
Waiting times have been drastically reduced – even in seasonal peaks, wait times do not exceed 45 minutes.
The gate staff can do their job more effectively, maintaining a high standard of service quality in line with objectives.