Distributing famous skincare brands like NIVEA and Eucerin around the world requires excellence in logistics processes and transportation. Beiersdorf has been caring about skin for more than 130 years, building trust by staying close to consumers and developing products tailored to their needs. Pursuing a strategy of sustainable and profitable growth, increasingly in emerging markets, Beiersdorf has over 150 affiliates and more than 17,600 employees. It operates production facilities throughout the world, along with regional research laboratories in Mexico, Germany, India, and China. With its international headquarter in Hamburg, Germany, Beiersdorf sought logistics solutions back in 2012 from the closely located Transporeon Group.
Thanks to Transporeon, we have been able to create transparency for our entire network, bringing the previously overwhelming volume of emails under control and rationalizing our flow of goods.
Oliver Krause, Global Category Manager Logistics Services
After detailed analysis of the current state, Transporeon implemented a digitization program to improve shipment execution, goods dispatch, and logistics communication.
Significantly improves efficiency in transport assignment
IMPROVED TRANSPORT AVAILABILITY
Thanks to fast and direct information
INCREASED DATA TRANSPARENCY
Reduces error rate by eliminating media discontinuity
BETTER PLANNING RELIABILITY
Digitization simplifies carrier planning, ensuring punctuality and cutting waiting times by 30%