Your guide to Market Insights
Welcome to our simple, short, powerful explainer video series. You are one step closer to feeling the pulse of the market.
What can I expect?
Who has time for hour-long demos? Your Guide to Market Insights is a series of short videos, featuring use cases, designed to help you better understand how to use and get the most value from the platform...in a matter of minutes.
The series covers all features available on the platform. For the best user experience these have been divided into three key themes: Markets, Rates and Costs.
But wait...what exactly is Market Insights?
Transporeon Market Insights brings the data right to your fingertips, providing real-time insights into markets, lanes, and their development over time. This tool is your superpower when it comes to understanding the market on a deeper level, and making smarter decisions about your tenders.
Curious to find out what difference Market Insights can make for your business? Watch our video series to find out.
What are the videos about?
DEMO VIDEO PART 1
Markets
Markets provide a high-level overview of the European FTL market. By looking at our EU level price and capacity indices, you can easily identify and understand price development and capacity movements.
In part 1 of this series, you'll learn in detail:
- What is Markets? Get to know the feature.
- How to keep track of the latest overall market situation.
- When is the right time to negotiate a tender? *
- When is the right time to move more freight or capacity to the spot market or vice versa? *
- Do freight budgets need to be adjusted or their increase defended in front of management? *
*covering shipper and carrier perspective
DEMO VIDEO PART 2
Rates
Rate Overview allows a focused analysis of the spot and contract rates and their development on lane-level over time. You can easily see how much the spot rate differs from the contract rate, and vice versa, and how both rates have grown or declined over time.
In this part of our series, you can find answers to questions like:
- What are "Rates" and "Lanes"? Find out more about these features.
- How can I assess which lanes have good or bad performances?*
- How do I leverage this data to understand the current market, improve my spot-bidding strategy and make the right decisions?*
- How can I make my go-to-market strategy more efficient?*
*covering shipper and carrier perspective
DEMO VIDEO PART 3
Costs
Gain insights into the metrics and views available on our platform, which show the development of costs for carriers on both a European and lane level. Market Costs view presents the Cost Index, as a weighted average of the largest 70 lanes in Europe. In addition, the Lane Costs view provides a detailed breakdown of the Cost Index for each of those lanes, allowing for a granular analysis of specific lane dynamics.
Explore this section of our series to discover answers to inquiries such as:
- What are Costs? Discover the feature.
- How can you effectively utilise the data from the Costs feature to your benefit?
- How can you review cost forecasts for the upcoming four quarters?*
*covering shipper and carrier perspective
Market Insights
See what Market Insights can do
Providing you with regularly updated, real-time insights into markets, lanes, and their developments.
Get full access now
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