How to find the optimal spot/contract mix

Exclusive webinar with McKinsey and Transporeon experts

Brand new research by McKinsey & Company uses Transporeon Market Insights data to explain how road freight carriers and brokers could improve EBIT by 15-30%, by leveraging data for decision making. 

Listen to the live discussion between speakers from McKinsey & Company and Transporeon experts for a deep dive into this research and the role that Transporeon plays in realising the data-driven efficiencies and savings explained in the article.

This research-based webinar supports: 

  • Carriers looking to define the optimal spot/contract mix to maximize value and minimise risk. 

  • Shippers interested to understand how carriers set their spot/contract mix to find capacity, and build win-win relationships. 

Understand lane differences, leverage demand forecasting for predicting rate changes, and make the decision on contract/spot mix a dynamic one. 


Setting the scene - data driven efficiency in transportation

How the challenging market and economic scenario calls for more efficiency in fleet allocation and load assignment so carriers and shippers can build win-win relationships and increase returns.

Nikolay Pargov, Executive Director of Freight Procurement & Audit, Transporeon

Unlocking logistics insights with a data-powered platform

The data behind a network-based transportation management platform - from the ground up to actionable insights for improving the spot/contract mix and logistics operations.

Jonah Mcintire, Director – Procurement Tribe, Transporeon 

McKinsey research: How trucking companies can find the optimal spot/contract mix

A deep dive into the research's findings and how to realise the data-driven efficiencies and savings explained in the article.

Matthias Ruß, Engagement Manager and Jaron Stoffels, Consultant, McKinsey & Company

Roundtable discussion and live Q&A

Interactive discussion with all speakers including questions from attendees.


Jonah Mcintire

Chief Network Officer,

Nikolay Pargov

Chief Commercial Officer,

Jaron Stoffels

Travel, Transportation & Logistics, McKinsey & Company

Matthias Ruß

Engagement Manager, McKinsey & Company

Watch the replay:


How trucking companies can find the optimal spot/contract mix

Drawing on data from Transporeon Market Insights, this research examines the carrier’s decision between allocating capacity to long-term contracts or to the spot market to illustrate how data-driven decisions could improve EBIT by 15-30%.


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