Science-based transportation logistics

with Dr. Angela Acocella
From freight procurement to transport execution, learn how to optimize your logistics based on data and scientific research.

Shippers and carriers continue to face major challenges due to a variety of uncertainties plaguing the transportation and logistics industry. The capacity shortage lingers, and it’s difficult to predict when demand for capacity will arise. Truck availability is never guaranteed, let alone that they’re in the right place at the right time. And as for external market conditions – the situation is rough, impacted continuously by today’s geo-political landscape and destabilised global economy.  

In pursuit of less imbalance and more stability, greater efficiency and lower costs, we’ve gathered the experts together for a masterclass series led by Dr Angela Acocella, Researcher at Tilburg University and the MIT Center for Transportation & Logistics, and designed to support you with optimising your logistics operations – from freight procurement, to transport execution – based on data and scientific research. You’ll learn:


  • Episode 1: A portfolio approach to freight procurement.

  • Episode 2: Lane analysis and segmentation for the perfect assignment mix. 

  • Episode 3: Data analysis and technology solutions for smart freight procurement and assignment.

Data analysis, pricing strategies and technology solutions to leverage the spot market


In this third episode Dr. Acocella delves deep into the realms of data analysis, automation and AI, specifically in the context of spot vs contract rates. Building upon the insights shared in previous masterclasses, she explores the connection between shipment and lane characteristics and how they impact pricing strategies.  

Plus, our host Francisco Suris reveals the innovative solutions at Transporoen, which will help you optimise your pricing strategy and leverage the potential of the spot market.

Find out:

  • The relevant data you need to analyse ship and lane characteristics, such as prices, volume, and rejection rates  

  • How to better understand the market, using data analytics on our Market Insights platform 

  • How to identify shipments and lanes that are best suited for the spot market, with the help of Autonomous Procurement, which uses data science, behavioural science, AI and automation


Lane analysis and segmentation for the perfect assignment mix

You’ve applied a portfolio approach to freight procurement, your contracts are in place and shipments materialising. But now you are faced with the billion-dollar question... 

As a logistics manager, how do you segment your lanes and assign them between contract and spot to optimise results? 

Join the second episode of our Masterclass Series ‘Science-based transportation logistics’, to find out. Dr Angela Acocella of Tilburg University and the MIT will be joined by Jan Rzehak, Director Business Consulting at Transporeon, to discuss: 

  • How performance indicators, price, demand patterns, age of contract, day of the week, lead time and even facilities play a role in lane analysis 

  • Evidence-based methods for lane segmentation 

  • How technology can help you optimise your assignment mix


A portfolio approach to freight procurement

In the first episode, Dr. Angela Acocella of Tilburg University and the MIT is joined by Jonah Mcintire, Director of the Procurement Tribe at Transporeon, to shine a light on how to cover your realised demand through a combination of procurement strategies and contracting methods to avoid overpaying on your contract strategy, improve your assignment methods, and enhance your relationships with carriers. 


Dr. Angela Acocella

Researcher, Tilburg University
and MIT Center for Transportation & Logistic​s

Jonah Mcintire

Chief Network Officer,

Francisco Suris

Business Development Manager, Market Intelligence, Procurement Excellence & Consulting, Transporeon

Jan Rzehak

Director Business Consulting,


Navigating procurement and assignment decisions

Read our essential report written by Dr. Angela Acocella and gain actionable insights that help you identify and implement an effective portfolio mix of contract and spot capacity. Get ready to re-think your more procurement strategy.

Watch the recordings

Fill out the form below to get the recordings of the previous episodes.