The 2024 Green Freight Report: Is transportation on track?

Welcome to the third edition of our annual report on the decarbonisation of freight transport. 

This year’s report expands on past research, capturing US perspectives alongside European sentiments, and includes the voices of shippers, carriers and freight forwarders. As fundamental strategic decisions face supply chain and sustainability executives, we encourage you to digest the latest insights collated here to help deepen your understanding and foster further conversations about major sustainability challenges and opportunities to adopt greener practices. 

Written by Wolfgang Lehmacher and Mikael Lind, this report is a must-read not only for sustainability and ESG managers, but also for supply chain and logistics managers fostering a greener future through transportation.


Informing the future

How can you use this report?

Extract tangible value from these insights to inform scenario planning, decarbonisation strategies, target setting, and action planning. 

Survey results suggest decarbonisation topics lost traction in light of the dynamic and volatile economic and regulatory environment that characterised 2023. This fresh look at the sustainability challenge facing the transportation and logistics industry provides timely encouragement to shape current practices and priorities based on practical recommendations.


Top takeaways

How can you use this report?

Is your decarbonisation strategy on track? Get the latest insights and use the findings to foster further conversations about major sustainability challenges, and opportunities to adopt greener practices. 

  • Shippers are driving the sustainability movement with requests for carriers to use low carbon solutions wherever possible.

  • Mid-sized carriers are outperforming both small and large carriers when it comes to calculating emissions and readiness to share emissions data – which means there’s no argument for changing the rules according to carrier size. 

  • An encouraging 45% of shippers are using the GLEC Framework or ISO standard to calculate emissions data – what else could be done to help carriers to catch up?

  • Compared to 2023 reports, carriers and shippers are less aligned on fleet electrification, as carriers opt for biodiesel over shippers’ preference for battery electric trucks. 

  • Neither parties that make up the supply chain are sufficiently committed to collaboration. What solution might change this? 



Excerpt from the report

We need to get better at using officially recognised methodology 

Reliable data is the prerequisite for effective management of carbon emissions. Officially recognised methodologies to calculate CO2 emissions, like ISO 14048 or the GLEC framework, instil confidence in the data, and enhance the credibility of the data provider.


Sustainable sourcing

See CO2e calculations as part of every offer when you use Freight Marketplace to hire carriers. Choose green partners, and support a more sustainable future.



Download the report

Reignite conversation that inspires action. Use the report to inform scenario planning, decarbonisation strategies, target setting, and action planning.

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