Challenges in Logistics
Duracell has a complex logistics operation to run, with a combination of different transport flows, carriers and a mix of parcel, FTL and LTL shipments. Managing these can be rather challenging and time consuming.
“One of the problems we had was that all information was divided over different departments and legacy systems. And to be honest, it sometimes occurred that as soon as a shipment left the warehouse, we had no clue about the real-time shipment status.“ – Wim Farasyn, Logistics Operations Manager at Duracell.
So, whenever they needed an update or when there was a problem, Duracell had to call or email the carrier or manually consult the carrier’s parcel tracking website.
This is a common challenge that can be seen in the market. Manufacturers have a reliable ERP backbone where they manage master data, production, orders and so on. But as soon as the deliveries are ready to be sent to the carrier, ERP systems are lacking the flexibility to cope with the dynamics of transport execution. As a result, users tend to fall back on legacy system like Excel with complex macros and Access databases.
But this is a time consuming and rigid process that can be quite complex to manage. That’s why Duracell started looking for a more flexible solution to manage their transports that would need to be tightly integrated with their ERP, centralizing all transport execution information in one place, and providing real-time visibility on all shipments.