Discordia
About DISCORDIA
DISCORDIA is one of Bulgaria’s largest transport and logistics companies, with more than 30 years of experience. Offering services from road transport to rail, sea and air forwarding, DISCORDIA operates across Bulgaria, Romania and Ukraine. Committed to innovation, the company invests in the latest digital solutions to optimise operations, while focusing on sustainability and eco-friendly practices to reduce emissions.
The challenge
Discordia faced challenges in accurately predicting and managing transportation costs for contract freight, while expanding into new markets. Relying on manual methods to assess contract rejection rates and transport costs across lanes was time-consuming and led to suboptimal pricing strategies, limiting the company's competitiveness in a fast-evolving market.
The solution
In 2022, Discordia integrated Market Insights, a platform offering real-time data on transport costs, fuel prices, and contract rejection trends. This tool helps monitor key European markets, enabling Discordia to stay ahead of fluctuations and maintain its competitive edge.
The results
Thanks to Market Insights, Discordia has seen significant improvements in operational efficiency and strategic decision-making:
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Accurate and competitive quotes that reflect real-time market conditions
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Capacity management enabled the company to quickly adapt to market changes and allocate the fleet to high-volume routes.
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Improved pricing strategies by aligning quotes with real-time market conditions, keeping the company competitive in key markets.
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Improved market visibility across Discordia's key regions, enabling more informed and effective strategic decisions.
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Strengthened market positioning by adapting to evolving transportation trends, helping the company maintain a competitive edge in key regions.
