Mastering the Spot Market:

The era of connected transportation

In the current European logistics landscape, the ability to manage volatility has become the primary differentiator between market leaders and those struggling to maintain margins. As demand fluctuates and capacity shifts, carriers and logistics providers are finding that legacy, siloed systems (dependent on manual emails and fragmented communication) are no longer sufficient.

To deliver on the promise of reliability, companies are moving toward a connected transportation ecosystem. They require a platform that unifies verified data, simplifies complex spot market interactions and provides real-time visibility across every lane.

The most agile players in Europe have found this solution by integrating the Transporeon Freight Exchange into their daily operations. By shifting from reactive "firefighting" to a proactive, digital-first strategy, they are transforming the spot market from a challenge into a competitive advantage.

"It's all about an expanded network of shippers and carriers which already went through a vetting process. They were already verified for you. That means that you can start working with these partners straight away."  — Danils Hils, Business Development Manager, Kreiss

Managing complexity at scale

Leading European transport providers face unique geographical demands and service benchmarks that require more than just a basic load board. Their challenges generally fall into three critical areas:

01. Operational friction: the "email marathon" 

Fragmented technology often lacks a single source of truth, forcing teams into a cycle of manual rate requests and partner verification. This "manual grind" limits growth and increases administrative overhead. Industry data suggests that manual dispatching can take up to 20 minutes per shipment when multiple phone calls and emails are involved. Digital execution reduces this to a fraction of the time.

"If we are talking about the impact on a business, I would mention here the operational efficiency. You can reduce the manual work like calling, sending emails, and things like that."  — Danils Hils, Business Development Manager, Kreiss

02. Asset utilization: the repositioning puzzle 

Empty miles are a significant financial and environmental burden. In Europe, approximately 20 percent of trucks on the road are running empty. Whether repositioning a fleet for maintenance or moving assets toward high-yield corridors, logistics managers need a tool that ensures every kilometer is productive.

"It's a very valuable tool that allows us to reposition our fleet for further upcoming shipments or for example to relocate the fleet for upcoming repairs. It allows us to benefit in combination with the long-term market." — Denys Kochurin, Head of Sales, Hegelmann

03. Customer expectations: speed as the new benchmark 

In a volatile market, speed of reaction is paramount. The "first-to-bid" advantage is real: being the first to respond with a verified quote significantly increases the probability of winning a lane. Customers expect instant answers and transparent communication.

"Transparent network can makes us visible and make a communication faster. The communication tool is very important because we can immediately contact our partners without emailing." — Anna Koncz, Sales Manager, HRT Spedition

An integrated ecosystem for freight execution

To solve these challenges, Transporeon has built a unified platform that adapts to the operation, rather than the other way around. The Freight Exchange serves as the execution heart of the broader Freight Marketplace Suite, which also includes modules for strategic RFQs and tactical mini-tenders. This allows for a "hybrid strategy" where contract and spot freight live in one place.

Breaking down the digital blueprint:

• Verified digital storefront: Shippers and carriers operate in a trusted environment where AI-powered verification removes onboarding delays.

• Instant real-time bidding: The platform eliminates the "email back-and-forth," allowing for immediate rate negotiation and confirmation.

• Strategic capacity management: By using the Exchange as part of a larger suite, companies can find the perfect balance between stable, long-term contracts and dynamic spot opportunities.

"For me the most realistic scenario is... finding the balance between the long-term commitments and the dynamic quotations and the spot market... increasing the number of dynamic quotations and the spot business."  — Kamelia Vasileva, Chief Marketing Officer, GOPET TRANS

"You can instantly discuss the rates with the shippers and the carriers. So you don't have to wait for an answers via emails or waiting for a phone calls. You just instantly get the replies from the partners marketplace."  — Danils Hils, Business Development Manager, Kreiss

High-octane performance fueled by data

The shift to a connected Freight Exchange has transformed logistics from a manual hurdle into a data-driven advantage. Companies using the platform are reporting quantifiable improvements across their most important KPIs.

Superior service reliability

Access to a wider pool of verified capacity allows logistics providers to increase their service levels, even when their own fleets are at full capacity. This elasticity is vital for maintaining customer trust during peak seasons.

"It is a really useful tool because it allows us to access more capacity. It allows us to increase our service level towards our customers... we need to be very fast in the reaction providing answers to our customers."  — Matteo Codognotto, Business Development Manager, Codognotto

Environmental and financial efficiency

By matching assets to the closest loading points, the platform directly reduces empty running. This leads to significant fuel savings and lower CO2 emissions, aligning operational goals with corporate sustainability targets.

"Spot shipments allow to reduce the empty mileage, empty runs, which also brings a very good effect by reducing CO2 emissions."  — Denys Kochurin, Head of Sales, Hegelmann

"Getting more possibilities to have our transports done in a more efficient way. The more you spread the transport offer, the more possibility is to get a truck which is very close to the loading place, reducing then the empty miles."  — Matteo Codognotto, Business Development Manager, Codognotto

Confidence in motion

The journey toward a fully integrated transportation ecosystem proves that strategic data and a verified network are the keys to unlocking efficiency. By centralizing spot freight execution, Europe's logistics leaders are ensuring they stay informed, agile and competitive.

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