Analyst Insights Report

Ahead of the Curve: Six Trends Reshaping FMCG Supply Chains

Analyst Insights Report by Pietro D’Arpa, former VP of Supply Chain, Procter & Gamble Europe

FMCG supply chains are under more pressure than ever — balancing speed, cost and service while facing disruption, sustainability demands and omnichannel complexity. Traditional models built on efficiency alone are no longer enough.

In this analyst insights report, supply chain veteran Pietro D’Arpa explores the six biggest trends shaping the future of FMCG logistics, with real-world examples from leading brands.

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What you’ll learn inside:

Hyper-collaboration – why the future isn’t one-to-one contracts, but many-to-many ecosystems.
AI-driven planning – how real-time data and autonomous tools cut reaction times from weeks to hours.
Green logistics – emissions as a performance metric, not just a brand claim.
Omnichannel complexity – strategies for managing fragmented fulfilment models and higher service expectations.
Resilience by design – embedding risk intelligence and flexible networks into everyday operations.
Ambient intelligence – the rise of invisible sensors and real-time visibility across warehouses, yards, and transport.

Why it matters

These six interconnected trends aren’t predictions — they’re already reshaping the FMCG landscape. Understanding them is essential to not just keep pace, but to lead the way.

Get ready to lead the way

Who should read it?

FMCG supply chain and logistics leaders
Procurement and operations executives
Anyone responsible for future-proofing supply chains in Europe

About the author

Pietro D’Arpa is a senior supply chain leader with 38 years’ experience in FMCG. Formerly VP of Supply Chain for Europe at Procter & Gamble, he led logistics across all categories and spearheaded sustainability and digital transformation initiatives. Today, he advises companies, mentors startups, and teaches future leaders across Europe and Africa.

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